The 7 Principles of Complete Co-creation


“A great book on co-creation […]” book review on

“There is no denying: the current times call for sharing, collaboration, and openness. Thanks to modern communication and information technology, customers are getting ever more powerful and demand from organizations that they operate customer-driven. Communicating with or ‘in the name of’ customers is not enough; communicating with them is needed. Take this a step further and you end up with co-creation: the productive collaboration between organizations and their customers.” 

To co-create is the credo, but WHAT is co-creation exactly and HOW does one go about it? Our new book, The 7 Principles of Complete Co-creation gives answers to these questions.

Illustrated with various international cases, such as Philips Lighting, IKEA, Heineken, the Reykjavik municipality, Gynzy, the Youth Information Point Amsterdam Noord, and many more, the book provides readers with a practical framework to understand and engage in co-creation. We also discuss barriers against co-creation and how to overcome them.

To give you an idea of what to expect, send us an email ( and we will send you the introduction of the book in PDF for free.

Order the book here, or find the book at your local bookstore!

The Netherlands and Belgium: BIS publishers

United Kingdom: Amazon

United States: Amazon

Let’s co-create!

Best regards,

Maarten Pieters and Stefanie Jansen

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