Phase 2: Focusing

The Four Phases Of Complete Co-creation

concept 1

This is a converging, yet creative phase in which the wide array of opportunities found in phase 1 are channeled to one or more concepts. These can be concepts for a new or updated product, service, communication, experience, brand or even an entire organization.

Tools that may be used in the focusing phase:

– affiliation with existing congregations
– ambassadors club / board of advisors
– brainstorming
– crowdsourcing
– expert interviews
– gamification
– pressure cooker


JIP maquette


phase 3 fine tuning

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