A clear guide on effective and

efficient co-creation, answering

the most important questions on

how to start today with going

from developing for customers

to developing with customers. 

THE BOOK ON

CO-CREATION

YOU CANNOT

IGNORE

THE POWER OF
COMPLETE CO-CREATION

The 7 Principles Of Complete Co-creation’ offers a comprehensive view on co-creation, further developing existing co-creation theories. Illustrated by various inspiring case studies, complete co-creation explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organisations that are relevant to them.

ABOUT THE AUTHORS

Maarten Pieters

Maarten takes co-creation as the vantage point for innovation, business, and organizational challenges. He is currently Head of Co-creation at Signify, the former PHILIPS Lighting.

Stefanie Jansen

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.